Be it at the EUEW General Convention in Brussels or at some of the proprietary conferences of wholesale buying groups (e.g., in Nice, Dubrovnik or Rome) last year – the European electrical wholesale industry has started to actively debate its future potential against intensifying competition via digitization, automation and artificial intelligence (AI).
As a diverse group of researchers*), we want to shed more light on the digital transformation in B2B – analyzing the European market for electrical wholesale as a typical mid-tier industry group in B2B. Our survey was conducted in February and March 2020 with 160 answers across 22 countries.
Our study shows:
You can find the short version of our study for download here.
For more details and expert discussions, please feel free to reach out to us!
*) Two of the authors have also published the 2016 whitepaper on “how to build a customer-centric wholesale brand”.
Download Electrical Wholesale Study 2016 here.